The Apple Watch Series 2, iPhone 7, and iPhone 7 Plus took center stage at Apple's annual product announcement this year.
Download the Apple Special Event Recap
To kick things off, Apple revealed that its App Store has generated over 140 billion downloads to date. In fact, the App Store experienced a 106% year-over-year increase in downloads from July through August, giving retailers even more reason to create incredible app experiences to break through the noise.
The company spoke briefly about the capabilities real-time collaboration with iWork before they introduced what everyone was waiting for...
Apple Watch Series 2
Now only second to Rolex for worldwide watch revenue, the Apple Watch is the top smartwatch in the world, according to Apple.
Apple is tailoring the Apple Watch Series 2 to fitness fanatics by making it water resistant, integrating GPS, and partnering with Nike+ to create new athletic bands.
Pre-order begins on September 9, and they’ll ship on September 16.
iPhone 7 and iPhone 7 Plus
Retailers can rejoice for the A10 Fusion Chip in the new iPhone 7 and 7 Plus, which lets people engage with apps without killing their batteries, and product photos will look great on the retina display, which is 25% brighter and shows a wider color range than the iPhone 6 series.
The iPhone 7 Plus has dual-cameras—a wide-angle lens and a telephoto lens—and is able to zoom up to 10x.
iPhone 7 and iPhone 7 Plus have iOS 10 pre-installed. Other compatible devices (iPhone 5 and older) can upgrade on September 13.
Pre-order begins on September 9, and shipping starts on September 16.
See what else you missed at the Apple Special Event.
Before the event, we surveyed 1,000 iPhone owners to learn how they felt about Apple's rumored announcements. Find out what they said.