Branding Brand Acquires Waysay to Expand its Retail App Platform

Branding Brand Acquires Waysay to Expand its Retail App PlatformBranding Brand, the world’s leading mobile commerce and engagement platform for retailer apps, today announced its acquisition of Waysay, a market disruptor in conversational commerce.

This deal marks Branding Brand’s first acquisition. The addition extends Branding Brand’s omnichannel offerings to include in-app messaging, customer engagement tools, and marketing automation technology, all of which allow retailers to better connect and support their customers.

Waysay was founded by ExactTarget and Salesforce veterans Matt Compton and Bob Ullery in May 2015. Its investors include TPC Investments, LLC., ExactTarget co-founder, Peter McCormick, and former Salesforce executive vice president, Todd Richardson.

The Waysay Team will join Branding Brand’s Product Team, led by Jeff Middlesworth. Middlesworth is another Salesforce alumnus who, early in his career, was an original pioneer behind the Salesforce Marketing Cloud.

As part of the acquisition, Branding Brand will open a third office in Indianapolis. Further expansion plans include opening a fourth office in London later this year to better serve its growing European client base.

“We are proud and excited to have Waysay join the fold,” said Chris Mason, CEO of Branding Brand. “As shoppers look for more personalized experiences with their favorite brands, Waysay’s technology brings new capabilities to our platform for enabling meaningful one-to-one engagement and increasing customer loyalty.”

“We have a deep partnership with Branding Brand and are looking forward to this next step in evolving our relationship,” said Matt Compton, Co-founder of Waysay. “We anticipate many opportunities for new innovations to emerge from joining teams.”

Terms of the deal were not disclosed.

NOTE: Chris Mason will be at the Internet Retailer Conference and Exhibition this week (June 8-9) meeting with select retailers and business partners, as part of the acquisition announcement.

Take a look at the coverage of our acquisition on TechCrunch and Mobile Commerce Daily.
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Waysay provides mobile app solutions for in-app messaging, customer engagement, and location capabilities. For more information, visit

Branding Brand is the retail industry's largest mobile commerce platform, powering shopping experiences for over 200 enterprise brands. In addition to being named a Gartner “Cool Vendor” of apps, the Company was also named a 2016 Forrester Wave Leader in “Mobile Commerce and Engagement Platforms.”

In 2016, the Company launched the Branding Brand Index (BBI) as a quantitative, customer-centered way of measuring a retailer’s omnichannel presence. Visit to see the strengths and weaknesses of 400 brands, including major big-box retailers like Amazon, Walmart, and Target.

Branding Brand’s investors include Insight Venture Partners, Lead Edge Capital, and CrunchFund.

Topics: Company Press Release